Role: Creative Director/ Content Editor
Type: Freelance | Fitness | Luxury Lifestyle Brand
Status: Non-Active
Type: Freelance | Fitness | Luxury Lifestyle Brand
Status: Non-Active
LUXEFit is a luxury wellness brand and fitness app designed to elevate daily well-being through short, results-driven programs and high-end lifestyle content. The brand blends fitness, meditation, nutrition, beauty, and holistic health into a curated 360° experience—guiding users to feel stronger, more confident, and more balanced in under 30 minutes a day. With premium visuals, ocean-view backdrops, and a calming white-and-neutral aesthetic, LuxeFit positions wellness as an attainable luxury for everyday life.
📲 My Role at LuxeFit
Led creative direction for the LuxeFit brand across digital platforms, establishing a cohesive luxury aesthetic rooted in clean visuals, ocean-inspired palettes, and elegant typography.
Produced and directed on-location fitness and lifestyle shoots, shaping visual tone, shot composition, wardrobe alignment, and talent performance.
Collaborated with top fitness instructors and lifestyle influencers, ensuring content aligned with the brand’s premium identity.
Shot and edited high-performing Reels tailored for Instagram and TikTok, emphasizing aspirational fitness moments and wellness storytelling.
Edited website and app videos, contributing input on branding elements including logos, imagery, layout, and overall UX aesthetics.
Wrote platform-specific social copy, headlines, and caption strategies optimized for click-through, retention, and engagement.
Worked directly with founder Kelly Von Schleiss to refine visual standards, content direction, and long-term brand identity.
Developed pitch deck designs for fundraising, highlighting brand positioning, visual storytelling, and product strategy.
About the Work
As LuxeFit’s Creative Director and Content Editor, I helped shape the brand’s visual identity and storytelling across its early app, website, and social media presence. My goal was to create a world of attainable luxury—sunlit spaces, ocean-view backdrops, clean whites, soft neutrals, and minimalistic design elements that evoked calm, clarity, and aspiration.
I produced and directed on-location shoots with leading fitness instructors and wellness experts, guiding talent through movement sequences, lifestyle setups, and aesthetic framing to ensure every shot aligned with the brand’s elevated look and feel.
Following production, I reviewed all footage with LuxeFit founder Kelly Von Schleiss to curate high-quality content that matched her innovative vision for the platform. Together, we shaped a consistent visual and editorial voice that carried across the app’s beta content, website, and social platforms.
A major component of my work included scripting and directing the 21-Day LuxeFit Program, a unique guided fitness and wellness experience inside the app. I helped craft the narrative structure and daily flow—from morning mindfulness to movement, nutrition, and skincare routines—ensuring the user journey felt immersive, polished, and supportive.
Overall, my work brought LuxeFit’s brand world to life, transforming its mission into a premium digital experience grounded in beauty, wellness, and everyday luxury.
EXPLORE LUXEFIT WEBSITE | LANDING PAGE VIDEO BY ME
Content Workout Previews Directed by Me
